We Breakdown How to Get Your Business Verified on Instagram

Quick Summary

This article outlines the importance of Instagram business verification, its benefits, and eligibility requirements. It details the step-by-step process for applying, highlights challenges of DIY verification, and explains why partnering with Social Broker can simplify the process and improve your chances of success.

Wondering How to Get Your Business Verified on Instagram?

The coveted blue verification badge can set your business apart on Instagram, signaling credibility and trust to your audience. However, navigating Instagram’s verification process can be complex and time-consuming.

In this Social Broker article, we are going to explain the step-by-step process to get your business verified on Instagram, share tips to increase your chances of success, and discuss why expert support can make all the difference.

But first…

Why Trust Us?

At Social Broker, we specialize in helping businesses navigate the complexities of Instagram verification. With extensive experience in securing verified statuses for brands, we know what it takes to make your business stand out. Our expertise in social media strategy ensures that your Instagram presence is optimized for success, from profile setup to verification.

What is Instagram Business Verification?

Instagram business verification is the process through which Instagram confirms that an account represents a legitimate, notable business or brand. 

Once verified, your account receives a blue checkmark next to your name, signifying its authenticity. This is particularly important for businesses, as it helps distinguish your official presence from fake accounts or impersonators.

What Does Instagram Verification Mean for Your Business?

The blue verification badge offers more than just prestige; it’s a powerful tool for building trust and credibility. 

Here’s why it’s crucial for your business:

• Establishes Authenticity: The badge confirms your account represents a legitimate business, helping customers identify and trust your brand. At Social Broker, we guide you through the entire verification process, ensuring your application meets all necessary requirements and your brand is recognized as authentic.

• Prevents Impersonation: Verified accounts protect your brand from copycats and fake profiles, ensuring customers engage with the official account.

• Boosts Visibility: Verified accounts rank higher in search results and are more likely to appear in recommendations.

• Enhances Credibility: The badge signals professionalism, attracting more followers and customers.

Eligibility Requirements for Instagram Business Verification

To qualify for Instagram business verification, your account must meet the following criteria:

• Authentic: Your account must represent a real business, entity, or brand. It can’t be a fan page, parody, or unofficial account.

• Unique: Only one account per business or entity is eligible for verification, though exceptions apply for language-specific accounts. At Social Broker, we help you determine if your business qualifies under Instagram’s unique account rules and ensures that no mistakes are made during the application process.

• Complete Profile: Your account must have a profile picture, a bio, and at least one post. These elements help Instagram verify that your account is active and complete.

• Public Account: Your account must be set to public, not private, so users can easily find and engage with your business.

• Notable: Your business must be notable, meaning it’s well-known or frequently searched for. Instagram looks for businesses with a significant presence in media or public interest.

Note: The eligibility requirements for Instagram verification are subject to change. For the most up-to-date details, visit Instagram's Help Center.

Step-by-Step Process to Apply for Instagram Business Account Verification

Getting your business verified on Instagram is a straightforward process if you follow these steps carefully. Here’s how to do it:

Step 1: Ensure You Have an Instagram Business Account

Before applying for verification, you’ll need an Instagram Business account. This account type is ideal for retailers, local businesses, brands, organizations, and service providers.

If you currently have an individual account, follow these steps to switch to a Business account:

1. Log into your Instagram account.

2. Click on the three-line menu icon (hamburger icon) in the bottom-left corner.

3. From the menu that appears, select Settings.

4. Scroll down to the “For Professionals” section and choose Account Type and Tools.

5. If you’re switching from an individual account, you’ll see two options: Creator and Business.

6. Select Business, click Next, and follow the prompts to complete the switch.

That’s it! Your account is now a Business account.

Step 2: Access the Verification Request Form

Once you’ve switched to a Business account, go back to the “For Professionals” menu and select Meta Verified (remember, Instagram is part of the Meta family of products).

Step 3: Fill Out the Verification Form

Provide the following details accurately:

• Account Name: The official name of your business or brand.

• Full Name: Your personal name or the name of the person managing the account.

• Category: The category that best describes your business (e.g., Retail, Technology, Entertainment).

Step 4: Attach Supporting Documents

To verify your account, Instagram requires documentation to confirm your identity or your business's authenticity. Attach one of the following:

• A clear photo of a government-issued ID (e.g., driver’s license, passport).

• A business document, such as a tax filing, utility bill, or incorporation certificate.

Step 5: Submit Your Request

After completing the form, click Submit to send your verification request. Instagram will review your application, which typically takes anywhere from a few days to several weeks.

Step 6: Await Instagram’s Decision

Once reviewed, Instagram will notify you via the app whether your request was approved or denied. If approved, the blue verification badge will appear on your profile.

Important Notes

• Depending on factors like your location, account activity, and eligibility, you may receive a notification stating that you are currently on the Meta verification waitlist. This means you may not yet be eligible for verification.

• The steps above are based on using Instagram on a desktop, but the process is similar when using the Instagram app.

Challenges With Trying to Get Verified on Instagram Yourself

While applying for Instagram verification may seem straightforward, the reality can be more complicated than it appears. 

Here are some of the common challenges you might encounter if you go it alone:

Understanding Eligibility Requirements

Instagram’s criteria for verification; such as authenticity, notability, and profile completeness, are strict and can be confusing. Misinterpreting these requirements often leads to rejected applications.

Staying Updated with Changing Policies

Instagram frequently updates its guidelines and eligibility standards. Keeping track of these changes and ensuring your application aligns with the latest requirements can be a daunting task.

Difficulty Proving Notability

Demonstrating that your business is “notable” is one of the hardest aspects of the verification process. This often involves providing evidence of media coverage or significant public interest something that’s not always easy to compile or validate.

Lack of Profile Optimization

Many applications fail because of incomplete profiles. Small details like missing contact information, a weak bio, or inconsistent branding can hurt your chances.

Limited Guidance

Without insider knowledge or professional support, you’re left to navigate Instagram’s verification process alone. This can lead to errors, delays, or repeated rejections.

Time-Consuming Process

From gathering the required documents to submitting your application and waiting for a decision, the verification process takes time. For busy business owners, it’s challenging to dedicate the necessary hours to this task.

Rejections Without Feedback

One of the most frustrating aspects of applying yourself is the lack of transparency. If your application is denied, Instagram doesn’t provide specific reasons, leaving you guessing what went wrong.

Risk of Falling for Scams

Navigating the process on your own can make you vulnerable to scammers who claim they can guarantee verification, for a fee. Falling for these schemes can cost money and compromise your account’s security.

Why You Should Work with Experts Like Social Broker to Get Verified

With years of experience helping brands and businesses secure their social media presence, we’ve refined a process that maximizes your chances of getting verified while saving you time and effort.

Here’s why partnering with Social Broker is the smarter choice:

Expert Guidance Every Step of the Way

The verification process varies across platforms, and missing even a small detail can result in a rejected application. Our team of verification specialists knows the ins and outs of these systems, ensuring your application aligns with each platform’s specific requirements. We offer personalized advice, so your profile is always optimized for success.

Profile Optimization for Verification Success

A complete and professional-looking profile is key to securing that blue checkmark. We audit and enhance your social media profiles to highlight credibility, brand authority, and consistency, factors that platforms prioritize when granting verification. This includes fine-tuning your bio, ensuring proper content alignment, and even providing insights into engagement strategies.

Save Time and Focus on Your Business

Submitting a verification request without proper preparation often leads to frustration and delays. With Social Broker, we handle the heavy lifting for you. From gathering the necessary documentation to managing submissions and follow-ups, we free up your time so you can focus on running your business while we handle the technicalities.

Proven Track Record of Success

We’ve helped countless brands; ranging from startups to global enterprises, secure their verification badges. Our success-based approach means we only succeed when you do, giving you peace of mind that we’re invested in achieving your goals.

Beyond Verification

Verification is just one piece of the puzzle. We go beyond securing the checkmark to ensure your brand’s health and visibility on social media. From securing ideal handles to managing accounts across platforms, we’re your dedicated partner in building a trustworthy and professional online presence.

Streamline Your Instagram Verification With Social Broker

Securing the blue verification badge is a vital step for enhancing your brand’s authenticity and visibility on Instagram. Whether you choose the DIY approach or rely on professional help, verification establishes trust and sets your business apart.

At Social Broker, we specialize in navigating Instagram’s verification process with expertise and precision. From evaluating eligibility to submitting a tailored application, we handle every step to ensure your success.

Ready to make your business stand out? Contact Social Broker today and let us secure your Instagram verification badge!

DISCLAIMER

Social media platform policies are subject to continuous updates and revisions. It is imperative to thoroughly review these policies before seeking any external consultation or service related to social media activities. Social Broker is dedicated to identifying strategies that comply with current policies and aim to deliver impactful results. However, we cannot guarantee the existence or universal applicability of such solutions across all platforms.