How to Get Verified on Instagram: Our Step-by-Step Guide

Quick Summary

Want to get verified on Instagram? This guide walks you through the entire process, from setting up your profile to submitting your application. You'll learn Instagram's verification requirements, how to make your account stand out, and strategies that work for both businesses and individuals—even if you're not a celebrity. 

Eager to Get that Blue Checkmark for Your Profile?

A 2020 study of 200,000 Instagram influencer accounts found that 73.4% of accounts with over one million followers have verification badges.

Getting verified means more than just a blue checkmark—it shows your audience that you're the real deal. In a sea of millions of Instagram accounts, verification makes you stand out as authentic and trustworthy.

This SocialBroker guide will show you exactly how to get verified on Instagram with not one, but two different methods.

Why Listen to Us?

SocialBroker helps brands secure and protect their social media presence across all platforms. 

We handle everything from acquiring usernames to migrating accounts, making sure your brand stays consistent everywhere online. Major brands like Jellyfish and Framer trust us to manage their social media identities through secure, compliant processes.

What Does It Mean to Get Verified on Instagram?

Getting verified means Instagram has confirmed you really are who you’re claiming to be. The blue checkmark on your profile shows everyone you're the authentic account for your brand, business, or public figure—not an impersonator.

Verification isn't just about authenticity, though. People see blue checkmarks as a symbol of:

• Status and credibility—you're established enough to be worth verifying

• Trust—followers know they're interacting with the real you

• Professionalism—you take your online presence seriously

Plus, verified accounts get practical benefits like better visibility in search and priority access to Instagram support.

How to Get Verified on Instagram (2 Methods)

How to Get Verified on Instagram with a Meta Verified Subscription

Meta Verified is a fairly new development at Meta that fundamentally changes the way verification works. While it used to be something that was awarded to accounts at risk of impersonation, it’s now something that you can buy. 

We’re not here to argue for or against this approach to verification—just to explain how it works:

1. Confirm Your Eligibility

Getting verified through Meta's subscription service isn't complicated, but you'll need to meet some basic requirements first. Unlike traditional verification, you don't need press coverage or celebrity status—but your account still needs to meet professional standards.

Before you apply, check that you have:

• An Instagram account that's been active (you need to have posted before)

• A clear profile photo of your face (for personal accounts) or your logo (for businesses)

• Two-factor authentication turned on

• A complete profile that follows Instagram's rules

• Proof you're over 18

2. Prepare Documentation 

You'll need a government-issued ID to prove you're really you. Having the right documents ready makes verification much smoother.

What you need:

• A government-issued photo ID (passport, driver's license, or national ID card)

• Clear, readable scans or photos of your documents

• Current, valid documents (nothing expired)

Double-check that every detail on your ID matches your Instagram profile exactly. Even small differences between your documentation and account details can get you rejected.

3. Subscribe to Meta Verified 

Meta's verification plans range from basic creator subscriptions to comprehensive business packages. Each platform needs its own subscription, and while the process is simple, you'll want to choose the right plan for your needs before starting:

• Standard (For Creators): $14.99/month

• Business Standard: $14.99/month

• Business Plus: $44.99/month

• Business Premium: $119.99/month

• Business Max: $349.99/month

Each platform—Instagram, Facebook, and WhatsApp—requires its own separate subscription. So, if you have one Instagram account and one Facebook account you want to get verified, you’ll need to pay for two subscriptions. Prices may vary by region.

Here's how to subscribe:

1. Go to your Instagram profile

2. Tap the menu (three lines) in the top right

3. Select "Meta Verified"

4. Choose which accounts to verify

5. Pick your plan and payment method

6. Confirm your subscription

Most individual creators only need the Standard plan, which includes verification, impersonation protection, and basic support.

4. Submit Identity Verification 

After subscribing, you'll need to verify your identity. Meta typically processes verification requests within 48 hours, though many users get confirmed within minutes through both email and app notifications.

Here's what you'll need to do:

• Confirm your profile picture matches your face

• Make sure your profile name exactly matches your ID

• Upload your government-issued ID

• Follow any additional verification steps Meta requests

Double-check everything matches exactly—small discrepancies can get your application rejected.

How to Get Verified on Instagram Organically 

Getting verified without Meta's subscription service is more challenging and isn't guaranteed, but it's still possible. This method relies on proving your public presence and notability rather than paying a monthly fee. 

Here's how to do it right.

1. Confirm Your Eligibility 

Instagram has strict criteria for organic verification. Here's what you need to qualify:

• Authenticity: You need to be be a real person, brand, or business. Fan accounts and parody pages don't qualify.

• Uniqueness: You can only verify one account per person or brand. No backup accounts.

• Completeness: Your profile needs a photo, bio, and at least one post. Make it public.

• Notability: Show you're notable enough to be at risk of impersonation. This means press coverage, significant followers, or recognition in your field.

If you use a stage name or professional identity, make sure your profile consistently reflects this—Instagram prioritizes authenticity. SocialBroker can help identify gaps in your notability and suggest ways to strengthen your profile before you apply. 

We'll help align your branding across platforms to give you the best chance at verification.

2. Optimize Your Profile 

An optimized profile is essential for Instagram verification. It signals professionalism and authenticity, ensuring you meet Instagram’s completeness criteria. Every detail counts, so focus on creating a cohesive and credible presence.

Start by refining these key profile elements:

• Profile Picture: Use a recognizable logo or high-quality image that aligns with your brand or identity. This reinforces credibility.

• Bio: Write a clear, concise bio that highlights your expertise, purpose, or achievements. Include keywords relevant to your industry to enhance discoverability.

• Contact Information: Provide up-to-date contact details, such as an email address or phone number, to add legitimacy.

Maintain consistent branding across all your social media handles. Our handle acquisition service can ensure your username is uniform across platforms, eliminating confusion and bolstering professionalism. This alignment demonstrates to Instagram that your account is authentic and intentional.

Additionally, enhance your profile with actionable elements:

• Include a link to an official website, press mentions, or significant projects.

• Use Instagram Highlights strategically to showcase key achievements, testimonials, or collaborations.

• Maintain a public account and ensure regular posting to build audience engagement.

These optimizations improve your credibility and signal that you are an established and notable figure—key factors Instagram considers when verifying accounts.

3. Build a Public Presence 

Instagram prioritizes verifying accounts with significant public presence and notability. Building this presence requires a strategic focus on visibility, consistency, and recognition across platforms. This step is crucial for demonstrating your account’s importance.

Start with a well-rounded media strategy:

• Leverage Media Coverage: Secure mentions in reputable publications, online articles, or news platforms. Highlight these in your profile or link to them in your bio.

• Engage in Collaborations: Partner with notable brands, influencers, or organizations. These partnerships increase your reach and enhance your credibility.

• Consistent Content Creation: Post high-quality, relevant content regularly to maintain audience interest and engagement. Prioritize visuals and captions that align with your brand’s identity.

We play a critical role here by helping you secure and align your social handles across platforms, making your brand easily recognizable and trustworthy. Consistency strengthens your claim to notability and eliminates confusion caused by impersonators or duplicate accounts.

For verification, quality matters more than quantity. Even with fewer followers, strong media coverage and partnerships can make your account verification-worthy.

4. Gather Required Documentation 

Verification on Instagram demands official proof of identity or business legitimacy. Preparing the right documentation is critical to avoid rejection and streamline the process.

Start by identifying what Instagram needs:

• For Individuals: Provide a government-issued ID, such as a passport or driver’s license. Ensure the name matches your account.

• For Businesses: Submit official documents like tax filings, utility bills, or incorporation papers that confirm the brand name and public operations. Businesses may need to pay for notarized documents, legal certifications, or other official paperwork to meet Instagram’s verification requirements and avoid delays in the process.

Ensure all documents are clear, legible, and current. Any discrepancies between your account and documentation can lead to delays or rejections.

While this step is administrative, it’s foundational for credibility. We indirectly support this by helping you align your account with official branding elements, ensuring the documentation reflects a consistent and legitimate presence.

Double-check your documents before submission to confirm they meet Instagram's requirements. Being thorough here avoids unnecessary back-and-forth, keeping the process efficient and on track.

5. Submit the Application 

Submitting your application is a pivotal step. It’s essential to approach this with precision, ensuring all information and documents are correct. A well-prepared submission increases the chances of approval.

Follow these steps to complete your application:

• Open the Instagram app and navigate to Settings > Business/Creator tools and controls > Request Verification.

• Enter your full name (for individuals) or business name (for brands).

• Select your category, aligning it with your industry or expertise.

• Upload the necessary documentation (e.g., ID or business proof) prepared in the previous step.

• Provide any supporting links, such as articles, features, or collaborations, that demonstrate your notability.

Instagram, as part of Meta, uses a centralized system to verify accounts across its platforms, ensuring consistency in criteria and enforcement. Hence, ensure the information matches what is visible on your profile. Consistency between your documentation and account details is vital for Instagram’s evaluation.

At SocialBroker, we make sure your profile and branding are streamlined across all platforms, from Instagram to Facebook and TikTok. Our expertise ensures your application reflects a professional and cohesive identity, addressing Instagram’s key verification criteria effectively.

After submitting, monitor your notifications for Instagram’s decision. Be patient—it can take weeks to receive feedback. If denied, reassess and refine your profile or notability before reapplying to improve your chances of success.

Submitting the verification application is straightforward and, importantly, completely free. Instagram does not charge for this process, ensuring accessibility for all eligible accounts.

6. Monitor and Follow Up 

Once your application is submitted, patience and proactive management are key. Instagram typically responds within 30 days, but their timeline can vary. Use this waiting period strategically to maintain and enhance your account’s credibility.

Here’s how to stay proactive while monitoring the status of your application:

• Regularly Check Notifications: Instagram will notify you of their decision via the app. Ensure your account settings allow notifications to avoid delays in receiving updates.

• Maintain Account Activity: Continue posting high-quality content and engaging with your audience to show consistent value and relevance. A stagnant account during the review period may weaken your application.

• Review Application Status: If denied, Instagram provides feedback. Address any noted gaps and focus on improving those areas before reapplying after 30 days.

By helping you refine your strategy when reapplication would be necessary, we can ensure greater notability and align your branding across platforms, making subsequent submissions stronger.

Remember, verification isn’t guaranteed. Even after approval, safeguarding your account from policy violations or inactivity is essential. Use the badge strategically to strengthen audience trust and partnerships while maintaining compliance with Instagram’s guidelines.

Choose SocialBroker to Help You Get Verified on Instagram

Navigating Instagram’s verification process requires strategic preparation, from optimizing your profile to demonstrating notability and submitting a flawless application. These steps, paired with best practices, set you up for success in securing the blue checkmark.

At SocialBroker, we specialise in helping brands and individuals enhance their digital presence, aligning profiles across platforms and building credibility. From securing unique handles to offering expert guidance, we ensure your brand is verification-ready and positioned for growth.

Get started with SocialBroker today and take the first step toward Instagram verification.

Disclaimer: Social media platform policies are subject to continuous updates and revisions. It is imperative to thoroughly review these policies before seeking any external consultation or service related to social media activities. Socialbroker is dedicated to identifying strategies that comply with current policies and aim to deliver impactful results. However, we cannot guarantee the existence or universal applicability of such solutions across all platforms.